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• Google gets into video games — with ads
Google announced Wednesday it is launching the beta version of "AdSense for Games," a technology designed to put relevant advertising in Web-based games. It is an expansion of Google's AdSense program, which matches ads to the content of Web sites ...
• Recordings aim to capture calls of the wild West
The recording, reduced to a short clip, will be added to the Western Soundscape Archive, a Web-based sound clearinghouse headquartered at the university library. Although it's just a year old, the site already has more than 800 recordings of birds ...
• Web TV shows porn, without the sex
Pornography's size as an industry is often overstated, but Web-based porn generates at least $2 billion a year, said Frederick Lane, the author of "Obscene Profits: The Entrepreneurs of Pornography in the Cyber Age." "People are getting more blase ...
• Will gene testing change behavior?
Other study sponsors include Microsoft Corp., which offers Web-based software for storing personal health information, and gene-detection equipment maker Affymetrix Inc. Navigenics has secured more than $25 million in startup funding from several ...
• EarthTalk: Painkillers and electric bikes
The free web-based tool takes into account daily driving mileage and grocery and electricity expenses, among other factors, to assign a carbon score, which users can compare to similar households across the 28 largest urban areas in the U.S. Some of ...