NetQuantum :: Reference :: Knowledge_Management :: Knowledge_Creation :: Brainstorming ::

• How to play the rebranding game
The answers serve as a jumping-off point for a series of brainstorming sessions that produce as many as 50 potential names. The list is whittled down to five to 10 candidates, which are vetted for concerns such as their defensibility as trademarks ...
• In cramped New York City, space is key
Given its arty locale, it's a natural hot spot for creative types, and the free Wi-Fi and 24-hour lobby food service help fuel late-night brainstorming sessions. The Kitchen, the Mercer's restaurant, is equally creative, with communal tables that ...