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• Get Noticed
But founder and president Carson Hager emphasizes the company's use of creative, low-cost marketing techniques. "Traditional advertising does not really work for us," says Hager, 36. "We don't have millions of dollars sitting around to spend on it." ...
• 4 Advantages to Buying a Big-Name Franchise
Marketing. Subway dominated this year with its well-timed "$5 footlong" promotion. Grewal says it was an idea some entrepreneurial-minded franchisees started in their local market--the corporate advertising board got wind of it and took it system wide ...
• Frugal Choices for On-Demand Tech
A handful of tech firms are stepping up to help business owners make lemonade out of the financial lemons harvested on Wall Street this fall. Updated software and web design services are shifting into high gear, marketing themselves to small ...
• American Airlines plans à la carte pricing
American Airlines Executive Vice President, Marketing Dan Garton talks during an interview at American's headquarters in Fort Worth, Texas, last month. Starting next year, American plans to imitate the a la carte pricing structure pioneered by Air ...
• Tobacco lawsuit starts Supreme Court session
WASHINGTON - The Supreme Court opened its new term Monday suggesting it would side with tobacco companies in their fight to block lawsuits over deceptive marketing of "light" cigarettes. The court's term begins, by law, on the first Monday in October ...