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• As food prices rise, more grow their own
Stark Brothers Nurseries and Orchards Co., a fruit-tree nursery based in Louisiana, Mo., has been so busy that “we’ve had our phones completely staffed and staffed overtime for the past two months,” said Lita Eatock, marketing manager.
• Napster rolls out all-MP3 download store
Gorog said Napster plans to differentiate itself from rivals through a modest marketing campaign that emphasizes it has the biggest catalog of music licensed for downloads.
• Sync up to your brain's power hours
From middle age on, you're more alert early in the day," says Carolyn Yoon, PhD, an associate professor of marketing at the University of Michigan who worked on the study.
• Hello Kitty is Japan's tourism ambassador
TOKYO - Hello Kitty — Japan's ubiquitous ambassador of cute — has built up an impressive resume over the years. Global marketing phenom. Fashion diva. Pop culture icon. Now the moonfaced feline can add "government envoy" to the list. The tourism ...
• Buzz over Starbucks logo
Starbucks Corp. has a new more revealing logo of its trademark mermaid. The logo — which offers a more revealing look at the coffee chain's mermaid symbol and goes with brown instead of green as its color — is getting mixed reviews from marketing ...

See also:

• Business: Marketing and Advertising  (6,767)

» Contacts Count - Books, tapes and seminars on how to build a circle of contacts for sales or career success.
» Marketing Classics - Marketing books from various authors, including Ogilvy, Caples, and Hopkins.
» Profit Place - Products, and marketing strategies.
» Racom Books - Marketing, advertising, and communications books and related information products.