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• Automakers drive vehicles through fall shows
While product placement has become more popular in recent years because people are using digital video recorders to skip commercials, O'Keefe said the automotive industry's use of it is a good example of how the practice can take marketing a step ...
• The fight in Georgia
Subprime lenders such as Ameriquest Mortgage that had halted lending in Georgia in protest of the law resumed marketing high-interest, high-fee mortgages. But by late 2007, Ameriquest had gone out of business after agreeing to a $325 million ...
• N.Y. card collection includes 6,356 decks
NEW YORK - The collection spans 50 countries and four centuries and touches on subjects ranging from beer marketing to 19th-century Portuguese politics. Columbia University has a collection of playing cards that is among the world's largest, a trove ...
• Get Noticed
But founder and president Carson Hager emphasizes the company's use of creative, low-cost marketing techniques. "Traditional advertising does not really work for us," says Hager, 36. "We don't have millions of dollars sitting around to spend on it." ...
• 4 Advantages to Buying a Big-Name Franchise
Marketing. Subway dominated this year with its well-timed "$5 footlong" promotion. Grewal says it was an idea some entrepreneurial-minded franchisees started in their local market--the corporate advertising board got wind of it and took it system wide ...