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• Hanna roars ashore but Hurricane Ike looms
Hopefully it will blow out to sea and it won't even bother them," said Bryan Webb, director of sales and marketing. In Washington, officials prepared for the possibility of flooding in low-lying neighborhoods by removing debris from catch basins ...
• Microsoft Gurus to take on Apple’s Genuises
NEW YORK - As part of its new $300 million marketing campaign and image makeover, Microsoft Corp. plans to deploy its own customer-service representatives at retailers like Best Buy and Circuit City to help people with their PC purchases. The world's ...
• A Time to Innovate
Members attended workshops on topics like jump-starting and sustaining innovation in turbulent times and discovering new marketing ideas. Firestone awarded the WPO President's Award to Beth Bronfman, managing partner of Leibler-Bronfman Lubalin ...
• Cell phones welcome in some classrooms
A well-equipped cell phone with a foldout keyboard could even supplant a laptop in classrooms, says Bill Davidson, senior vice-president for global marketing at Qualcomm, which makes cell-phone software and chips.
• The Last Lecture
Aaron Boyce, small-business consultant and author of Seize the Opportunity and Other Marketing Strategies , couldn't agree more. He subscribes to what he calls the 80/20 rule.