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• YouTube starts running full-length CBS shows
Advertisers have been reluctant to commit major marketing dollars to running brand campaigns alongside grainy, unprofessional home videos. This is partly why YouTube executives have been working on deals to extend their relationship with media ...
• Frugal Choices for On-Demand Tech
A handful of tech firms are stepping up to help business owners make lemonade out of the financial lemons harvested on Wall Street this fall. Updated software and web design services are shifting into high gear, marketing themselves to small ...
• ABOUT COSMIC LOG
It helped that the first challenge was conducted two years ago at the airport, said Marc Schulman, the X Prize Foundation's vice president of partnerships and marketing. The landing pads used back then were still in good shape, he told me. The ...
• Plastic film could make house lights obsolete
Bob Sagebiel, technical marketing manager for lighting at distributor Arrow Electronics Inc., is less optimistic. Because OLEDs are so different from current lighting technology, they could have a hard time being accepted by the market, he believes ...
• Tightwad Bank: A Lesson in Branding
Indeed, the unusual name has acted as a media magnet and marketing engine, resulting in a flurry of new accounts. However, the last thing Higdon intends to do is open Tightwad Bank branches cheek by jowl across America. Instead, he'll consider a few ...