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• Guerrillas Use Word-of-Mouth Marketing
This article has been excerpted from Guerrilla Marketing on the Internet by Jay Conrad Levinson , Mitch Meyerson and Mary Eule Scarborough , available from Entrepreneur Press . Is your message, product or service worth talking about? We certainly ...
• Greenspan: Fed isn’t a ‘magical piggy bank’
We know that many who read the hardcover or e-books edition ... would be interested in the new material written by Dr. Greenspan without having to buy the whole book again," says John Fagan, Penguin's marketing director for e-books.
• Who is James Jett?
He graduated from Grand Valley State University in 2001 with a marketing and public relations degree. His MySpace.com page is titled "Superjett" and says he likes "clubbin', boating and working out," that "books are overrated," and his heroes are ...
• Japanese jeweler offers million-dollar tableware
When they visit our store, we try to appeal to them by showing we can also design Chinese-style tableware,” said Naoto Mizuki, general manager of the store's marketing department.
• Budget Strategically to Stay on Course
We have travel broken into upper management travel, sales travel, marketing travel and product development travel, because we want visibility for the specific people in charge of sales, marketing and product development.