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• Not Your Father's Marketing Campaign
In a tough economy, with businesses and consumers cutting back on spending, even the best advertising may not be enough to sway shoppers. Right now, PR is an indispensable part of a campaign thanks to its influence over consumers' buying decisions ...
• 5 Steps to Customer Loyalty Surveys That Work
This will allow you to create laser-focused marketing copy that speaks directly to them and solves their specific problems. You'll also be able to offer products that you know will make a difference in their lives. They'll reward you with continued ...
• Not Just a Pretty Face
Marketing and branding turnaround expert John Tantillo, Ph.D., president of theMarketing Department of America Ltd., works with corporations and famous personalities. He stresses the importance of marketing and brand strategy in creating a successful ...
• Insurance may soon cover maggot therapy
Cleared for marketing Specially prepared maggots were cleared for marketing by the FDA in 2004 for treating neuropathic (i.e., diabetic) foot ulcers, pressure ulcers ("bed sores"), venous stasis ulcers, and traumatic and post-surgical wounds failing ...
• Big trouble for small casinos, industry head says
Operators were looking to how do I keep my floor fresh, how do I do it without spending dollars," said Chris Strano, vice president of sales and marketing for Pleasantville, N.J.-based AC Coin & Slot. He said AC Coin saw interest in leasing rise ...