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• Gulf Coast's tourism industry readies for storm
Tommy Morel, director of sales and marketing of the New Orleans region for Starwood Hotels & Resorts Worldwide, said he is amazed at how many of the hotel's staff have volunteered to stay and ride out the storm in the event of an evacuation order in ...
• Do You Know What Your Audience Wants?
What products or services are they dropping or adding, and how are they marketing their new lines? Staying in tune with your competitors will help you remain competitive.
• Why Do Franchisors Fail?
Aside from the costs associated with creating the franchise program, working capital will fall into two major categories: personnel and franchise marketing.
• Godly or gimmick? Churches offer free gas
It's a method of marketing for the church," he said. "For a $200 investment we've made, we got featured in the local newspaper once, twice on TV, and it's the buzz around town.
• Appeal to Consumers' Five Senses
However, every ad or marketing piece doesn't need to appeal to all five senses. Consider the target audience, the medium and the goals for each specific ad, then select the senses that will drive the strongest results, and focus on those areas in ...