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• Drug companies: No cold meds for kids under 4
Pediatricians, who have been calling for a ban on marketing cough and cold remedies for children under 6, welcomed the shift by the industry. "It's a huge step forward," said Dr. Joshua Sharfstein, Baltimore's health commissioner. "There is no ...
• Crazy new airline stunts
The campaign’s success on native soil, said Air New Zealand Marketing Manager Steve Bayliss, is what prompted the airline to try bringing it overseas, starting in the U.S. “The cheeky sense of humor in the campaign has sparked people’s ...
• Economic Crises Call for Better Marketing Plans
As I write this, uncertainty crashes all around us like a violent hurricane. Now is the time to bolster your sales and marketing plans and get ready for disaster business planning. Lehman Brothers went under, Merrill Lynch was picked up in a fire ...
• Evade the Copywriting Text Trap
People are busy--too busy to read or listen to copious amounts of marketing copy. The key to writing effective copy is to get to the point--quickly--using language consumers are likely to respond to. That means every piece of copy used in your ...
• American Airlines plans à la carte pricing
American Airlines Executive Vice President, Marketing Dan Garton talks during an interview at American's headquarters in Fort Worth, Texas, last month. Starting next year, American plans to imitate the a la carte pricing structure pioneered by Air ...