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• Diddy's vodka ad sees good times — at home
Combs is in charge of all marketing for the brand, which he co-runs with Diageo PLC. He shares in the profits 50-50 under the multiyear agreement struck last year. Sales have doubled since he took over the marketing, Combs said. Efforts include ...
• Customers to get more control of junk mail
NEW YORK - Consumers griping about how they get bombarded with piles of marketing mail from store catalogs to credit card offers can soon get some relief. The Direct Marketing Association — the leading trade association for catalog and other direct ...
• Automakers drive vehicles through fall shows
While product placement has become more popular in recent years because people are using digital video recorders to skip commercials, O'Keefe said the automotive industry's use of it is a good example of how the practice can take marketing a step ...
• Get Noticed
But founder and president Carson Hager emphasizes the company's use of creative, low-cost marketing techniques. "Traditional advertising does not really work for us," says Hager, 36. "We don't have millions of dollars sitting around to spend on it." ...
• 4 Advantages to Buying a Big-Name Franchise
Marketing. Subway dominated this year with its well-timed "$5 footlong" promotion. Grewal says it was an idea some entrepreneurial-minded franchisees started in their local market--the corporate advertising board got wind of it and took it system wide ...