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• Economic Crises Call for Better Marketing Plans
As I write this, uncertainty crashes all around us like a violent hurricane. Now is the time to bolster your sales and marketing plans and get ready for disaster business planning. Lehman Brothers went under, Merrill Lynch was picked up in a fire ...
• Cocoa puffs: Italian cigars taste of dark chocolate
We're very satisfied, because these are new consumers,” said Pierfrancesco Saccotelli, Italy sales and marketing manager for Manifatture Sigaro Toscano. “It wasn't a question of cannibalizing from our other products.” The company controls 85 ...
• Drug companies: No cold meds for kids under 4
Pediatricians, who have been calling for a ban on marketing cough and cold remedies for children under 6, welcomed the shift by the industry. "It's a huge step forward," said Dr. Joshua Sharfstein, Baltimore's health commissioner. "There is no ...
• Crazy new airline stunts
The campaign’s success on native soil, said Air New Zealand Marketing Manager Steve Bayliss, is what prompted the airline to try bringing it overseas, starting in the U.S. “The cheeky sense of humor in the campaign has sparked people’s ...
• EarthTalk: Painkillers and electric bikes
In many cases, local communities partner with private companies and nonprofits that provide money, marketing, clients, tourist accommodations and expertise for opening up lands to visitors. In 1997, eco-travel operator Rainforest Expeditions wanted ...