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• A Time to Innovate
Members attended workshops on topics like jump-starting and sustaining innovation in turbulent times and discovering new marketing ideas. Firestone awarded the WPO President's Award to Beth Bronfman, managing partner of Leibler-Bronfman Lubalin ...
• Cell phones welcome in some classrooms
A well-equipped cell phone with a foldout keyboard could even supplant a laptop in classrooms, says Bill Davidson, senior vice-president for global marketing at Qualcomm, which makes cell-phone software and chips.
• The Last Lecture
Aaron Boyce, small-business consultant and author of Seize the Opportunity and Other Marketing Strategies , couldn't agree more. He subscribes to what he calls the 80/20 rule.
• Guerrillas Use Word-of-Mouth Marketing
This article has been excerpted from Guerrilla Marketing on the Internet by Jay Conrad Levinson , Mitch Meyerson and Mary Eule Scarborough , available from Entrepreneur Press . Is your message, product or service worth talking about? We certainly ...
• HP's 'End Run' Around Windows
But HP needs to walk a fine line in creating an identity for its products that doesn't directly involve Windows -- while trying not to alienate Microsoft, whose marketing muscle and access to technical details are critical.